GSI TO EDUCATE CUSTOMERS ON NEW SERVICE OFFERINGS AT THE HONG KONG JEWELRY & GEM FAIR
Representatives from GSI will be on-hand to educate consumers on the company’s first inline services including the testing and screening of loose diamonds, jewelry, and lab-grown diamonds
Mumbai – September 17, 2019 – Gemological Science International (GSI), one of the largest gemological organizations in the world, will attend the upcoming Hong Kong Jewelry & Gem Fair at the Hong Kong Convention Center at Hall 3E Concourse at Booth No. 3M226. Representatives from GSI will be on-hand to introduce customers to its new Inventory Integrity program and educate consumers on existing service offerings.
GSI, known for combining cutting-edge-technology with industry-proven tools and techniques, is best known for being the first lab in the world to screen small diamonds in bulk. Its latest innovation is its new Inventory Integrity seal– marking a retailer’s successful review and maintenance of a clear delineation between natural and lab-grown diamonds. The program is a direct response to the proliferation and consumer demand of lab-grown diamonds, and the steps the diamond industry must take to ensure integrity within the supply chain. As brand standard, GSI always maintains International Standards for Synthetic diamond screening by grading the 4 C’s (carat, cut, clarity and color).
In addition to this new initiative, representatives from GSI will be on-site to discuss its signature offerings including its education programs, custom grading reports, and detection services in depth. Currently, its loose diamond detection services include loose diamond origin testing, loose diamond screening, on-site diamond origin screening, and on-site diamond jewelry screening. GSI’s studded jewelry detection services include diamond jewelry random origin testing, diamond jewelry comprehensive origin testing, diamond jewelry screening, diamond jewelry treatment testing, melee/star batch origin testing and melee/star batch screening.
GSI is a world leader in gemological services, with 13 gemological laboratories across four continents, combining state-of-the-art technology with the highest ethical standards. GSI recently opened a new 4,200-square-foot Laboratory in New York dedicated to the screening and detection of undisclosed diamonds to continue its groundbreaking work.
About Gemological Science International (GSI)
Gemological Science International (GSI) is one of the largest gemological organizations in the world. Founded in 2005 in New York City, it has since grown to have 13 gemological lab facilities spanning four continents. Utilizing leading-edge processes and proprietary technologies, GSI provides manufacturers and retailers globally with a wide range of gemstone identification and grading services. The company is committed to advancing gemological research through its Research Center, and it offers gemological educational programs for trade professionals and the public at all levels.
For more information contact: Kitty Cheung +85268411813
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
