Customized Grading Reports – A Growing Trend and Niche Business For GSI

Customized Grading Reports – A Growing Trend and Niche Business For GSI

Gemological Science International, which focuses on the bread and butter grading needs of major retailers, is providing a growing number of its clients with customized grading reports to be used as selling tools for their branded jewelry collections. “They add value and are a natural extension of brand marketing,” said Debbie Azar, Executive Vice President of GSI. “It’s becoming a niche business for us. In the past year, we’ve created over a dozen customized reports to help support branded programs for both retailers and manufacturers.” 

Among the programs are the Sitara Diamond Collection for Fred Meyer and Littman Jewelers, Juellcut Ideal Princess-Cut Diamond for Rogers & Hollands, K.P. Sanghvi’s Hearts and Arrows Collection, WF Diamonds’ Princess Ideal Collection, and K&G Creations’ Sarah Ferguson Collection. 

In addition to creating unique reports with brand logos and distinctive designs, GSI also offers an array of branded support materials, including boxes, packaging, easels, displays and brochures. “To our knowledge, no other lab is customizing to this extent,” says Mark Gershburg, GSI president/CEO, who founded GSI last year. “We can turn around a request for a custom designed grading report in 24 hours,” added Gershburg. 

Customization is not limited to branded collections, however. Another growing industry trend that GSI has identified is retailers’ desire for uniformity in the look of their grading reports from a variety of labs. “We’ve worked with several retail clients on redesigning our reports so that there is a consistent look with all reports presented in their showcases,” said Gershburg. “The uniformity in reports makes it easier for the sales associates as well.”

Innovation and staying ahead of the trends are key in the highly competitive lab business today, added Gershburg, whose list of innovations include the first “real time” online diamond tracking system, more user-friendly reports, the ability for clients to view 24/7 their actual final grading report as soon as it is printed, and a highly interactive website. 

GSI is a full-service gem lab whose clients are mainly large manufacturers, major jewelry chains, department stores, and online jewelers. It is headquartered in New York City’s Diamond District at 581 Fifth Avenue, and has an office in Mumbai, India. For more information, visit or call Debbie Azar at 212-207-4140 Ext. 202.

GSI markets its grading services mainly to large manufacturers, major jewelry chains, department stores, and online jewelers. It is headquartered at 581 Fifth Avenue, Fourth Floor, New York, NY 10017.

About the author

Co-founder & President at Gemological Science International (GSI) | +12122074140 | Website | + posts

Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.

She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.

Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.

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Where is Gemological Science International (GSI) located?

GSI is headquartered in New York, NY. It has 13 laboratories on four continents and in a number of countries: the United States, India, Dubai, Israel, Belgium, Hong Kong, and Botswana. This makes GSI one of the largest independent gemological organizations in the world.

Is there a difference between grading reports issued by different GSI laboratories?

All GSI laboratories grade using the same methods and adhere to the same standards. Every laboratory is staffed with highly trained professionals who have years of grading experience and an extensive gemological background.

What does it mean when a sales associate tells me my diamond is “GSI Certified” or is accompanied by a “GSI Certificate”?

The phrases “GSI Certificate” and “GSI Certified” are industry shorthand for GSI grading or identification reports. What this means to you is that expert gemologists and trained professionals meticulously evaluated the item. When your diamond, jewelry or gemstone is accompanied by a GSI grading report, you can be completely confident in the accuracy and objectivity of the evaluation.

Where can I find “GSI Certified Diamonds”?

GSI diamond grading and identification reports can be found in jewelry stores worldwide and online. Insist on a GSI grading report when shopping for a diamond, jewelry or gemstone.

What do I do if I lose my GSI Diamond Report?

Every GSI grading report is available on our website. Please visit and go to “verify your report”. Enter your GSI report number and you’ll instantly have access to a digital copy of it. You can also email us through the website to request a copy.

What are the 4Cs

A beautiful diamond is one of nature’s most mesmerizing creations. But how do you objectively judge the quality of the gem? The 4Cs – Cut, Color, Clarity, and Carat Weight – are the universal standard for doing this.

Is there anything beyond the 4Cs?

The 4Cs are an essential and important description of a diamond’s characteristics. But there is a considerable amount of detailed information behind each “C” along with other qualities of a diamond that affect its beauty, such as fluorescence, light performance and more.

How much do you need to know? That’s up to you, but knowing the 4Cs is almost essential.

What does a GSI diamond grading report look like?

GSI offers a number of grading reports (often referred to as “GSI Certificates”). You can see samples of them by browsing the Grading Reports page on our website.

What does a GSI colored diamond grading report look like?

You can see samples grading reports by browsing the Grading Reports page on our website.

What does a GSI Colored stone report look like?

You can see samples of Colored stones reports by browsing Grading Reports page on our website.

How does a GSI grading report compare to other laboratories that issue grading reports?

It is our policy not to comment on other laboratories. However, know that GSI adheres to the highest ethical standards. We do this in a number of ways:

  • Rotating gemologists to our different labs
  • Continuously upgrading our proprietary grading software to ensure full compliance with international grading standards
  • Having our gemological research department constantly investigate new developments in the industry, which informs the grading process

What’s the difference between a “GSI Certificate” and a “GSI Diamond Grading Report”?

GSI issues a variety of grading and identification reports. Consumers and industry professionals often call these reports “GSI Certificates”.

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