GSI ANNOUNCES LAUNCH of LGX Complete™ GRADING REPORT
Gemological Science International (GSI), one of the largest gemological organizations in the world, announced today that it will start offering its new LGX Complete™ for lab-grown diamonds that do not have any post-growth treatments or enhancements. The LGX Complete™ is the most comprehensive grading report available on the market today for lab-grown diamonds.
The new GSI report will include if the lab-grown diamond was produced by HPHT (High-Pressure High Temperature) or CVD (Chemical Vapor Deposition) process and if it’s “As Grown,” which is a commonly used term in the industry for lab-grown diamonds that do not have any post-growth treatments or enhancements.
GSI is the only major laboratory to issue grading reports for lab-grown diamonds with these disclosures. As lab-grown diamonds become more accepted by consumers it’s important that all relevant information is in place in order to maintain consumer confidence in our industry.
“Consumer confidence is key and consumers want more information and complete transparency about the natural and lab-grown diamonds they are buying, “said Debbie Azar President and Co-Founder of GSI.
GSI is a world leader in gemological services, with 13 gemological laboratories across four continents, combining state-of-the-art technology with the highest ethical standards.
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.