Ms. Debbie Azar appeared on FOX 5 NEWS with Christal Young for Diamonds 101 discussion, including what’s trending and the 4C’s. The brands featured on the segment are GSI certified and can be found in some of the largest and most reputable retailers in the world like Zales, Kay Jewelers, Fred Meyer Jewelers, others.
In Ms. Azar’s opinion, the consumers should insist on grading reports from a legitimate laboratory-like GSI when buying diamonds and jewelry.
GSI provides independent and unbiased evaluations of diamonds, jewelry, and gemstones.
“Consumer confidence is at the heart of our industry. These retailers utilize GSI reports to ensure the diamonds and jewelry they sell are accurately represented so that consumers can make informed decisions and have peace of mind. ” said, Debbie Azar, President, and Co-Founder, GSI.
To watch the full segment, click on the link below
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.