Co founder Debbie Azar, Key speaker Andie Weinman and founder Mark Gershburg.

GSI’s ‘Successful American Strategies – Retail Vision 2020’ – receives accolade among trade professionals

Dubai, 12 September — Gemological Science International (GSI) presented a breakfast seminar on ‘Successful American Retail Strategies’. The seminar was presented in collaboration with Preferred Jewelers. Andie Weinman, Founder of Preferred Jewelers addressed the select crowd on Proven Successful American Retail Strategies. The event was held at DMCC Dubai. Announcing this in a press briefing Ms. Weinman said that she was extremely pleased with the response of the participants during the seminar. “It goes without saying that GSI has come to Dubai with proven retail strategies that comes with a local approach, especially for the Dubai jewelry industry,” she added.

GSI’s ‘Successful American Strategies – Retail Vision 2020’ – receives accolade among trade professionals 4

Gemological Science International is one of the largest independent commercial gemological laboratories for the global diamond and colored stone trade. With the mission to turn innovative ideas into reality, GSI organizes a prestigious gathering of the diamond industry to discuss the various problems faced in the online jewelry outlet and also to address the audience on the raising concerns of synthetic diamonds. GSI in the past has taken active steps to impart industry knowledge on the detection of synthetic diamonds by conducting seminars led by its expert research and development team.

“GSI is a global organization with offices all over the world. While our business is gemology, we believe that our ability to connect different parts of the world bring knowledge from one part of the world to another is beneficial for our customers and for the industry as a whole. The USA is the world’s largest and most mature market. Its experience is very relevant for everybody and especially for the upcoming market like Dubai and GCC. We are happy to bring Ms. Andie Weinman with her rich experience in US retail to share her knowledge” said Ms. Debbie Azar, Co-Founder GSI.

Andie Weinman, Co-Founder, Preferred Jewelers the key speaker of the event holds around 35 years of experience in the jewelry industry and she discussed the best industry practices of the jewelry retail business. “The retail industry landscape is changing at an incredible speed with new innovations and developments; many old concepts are not applicable to today’s industry.  Hence to break through the paradigm and recreate your vision in the jewelry market for the future, it is an indispensable need to build, grow and innovate. Another rising concern in the industry is the rise in the number of deceitful practice of synthetic diamond mixing,” she pointed out.

GSI’s ‘Successful American Strategies – Retail Vision 2020’ – receives accolade among trade professionals 5


Outlining the primary benefits that were communicated during the seminar Weinman stated that it is imperative for retailers to understand that the trade has to move in tune with the changes in the retail platform.  “We want the participants to understand that we are doing is what works TODAY, not what used to work yesterday. As the retail experts, we will guide you with your retail marketing efforts. You will be part of a much bigger entity by partnering with us,” she added. The seminar provided a unique value proposition. “Combine what works in other retail industries with our own industry best practices. This will help to get the best results with the best ROI (Return on Investment). During the seminar various other issues faced by the retailers were addressed including the need to shift the older mindset since what worked before does not work now,” she stated.


GSI’s ‘Successful American Strategies – Retail Vision 2020’ – receives accolade among trade professionals 6


About GSI

Gemological Science International (GSI) is the only major gemological body established in the 21st century. Founded in 2005 in New York City, it provides reliable gemstone identification and grading services, is engaged in gemological research, and also offers a variety of educational programs to help prepare the new generation of professional graders.

GSI is proud to offer Gemological services that are reliable, efficient, and convenient on a global scale by working in close proximity to our clients. Therefore, it has grown to become one of the largest gemological entities in the world with offices spanning four continents.



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Ms. Priti Dubey

Corporate Communications



About the author

Co-founder & President at Gemological Science International (GSI) | +12122074140 | Website | + posts

Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.

She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.

Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.

Previous PostThe Future and Importance of Education in the Gems and Jewelry Industry Next PostMs. Debbie Azar to be a panelist at Dubai Diamond Conference 16-17 October.

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Where is Gemological Science International (GSI) located?

GSI is headquartered in New York, NY. It has 13 laboratories on four continents and in a number of countries: the United States, India, Dubai, Israel, Belgium, Hong Kong, and Botswana. This makes GSI one of the largest independent gemological organizations in the world.

Is there a difference between grading reports issued by different GSI laboratories?

All GSI laboratories grade using the same methods and adhere to the same standards. Every laboratory is staffed with highly trained professionals who have years of grading experience and an extensive gemological background.

What does it mean when a sales associate tells me my diamond is “GSI Certified” or is accompanied by a “GSI Certificate”?

The phrases “GSI Certificate” and “GSI Certified” are industry shorthand for GSI grading or identification reports. What this means to you is that expert gemologists and trained professionals meticulously evaluated the item. When your diamond, jewelry or gemstone is accompanied by a GSI grading report, you can be completely confident in the accuracy and objectivity of the evaluation.

Where can I find “GSI Certified Diamonds”?

GSI diamond grading and identification reports can be found in jewelry stores worldwide and online. Insist on a GSI grading report when shopping for a diamond, jewelry or gemstone.

What do I do if I lose my GSI Diamond Report?

Every GSI grading report is available on our website. Please visit and go to “verify your report”. Enter your GSI report number and you’ll instantly have access to a digital copy of it. You can also email us through the website to request a copy.

What are the 4Cs

A beautiful diamond is one of nature’s most mesmerizing creations. But how do you objectively judge the quality of the gem? The 4Cs – Cut, Color, Clarity, and Carat Weight – are the universal standard for doing this.

Is there anything beyond the 4Cs?

The 4Cs are an essential and important description of a diamond’s characteristics. But there is a considerable amount of detailed information behind each “C” along with other qualities of a diamond that affect its beauty, such as fluorescence, light performance and more.

How much do you need to know? That’s up to you, but knowing the 4Cs is almost essential.

What does a GSI diamond grading report look like?

GSI offers a number of grading reports (often referred to as “GSI Certificates”). You can see samples of them by browsing the Grading Reports page on our website.

What does a GSI colored diamond grading report look like?

You can see samples grading reports by browsing the Grading Reports page on our website.

What does a GSI Colored stone report look like?

You can see samples of Colored stones reports by browsing Grading Reports page on our website.

How does a GSI grading report compare to other laboratories that issue grading reports?

It is our policy not to comment on other laboratories. However, know that GSI adheres to the highest ethical standards. We do this in a number of ways:

  • Rotating gemologists to our different labs
  • Continuously upgrading our proprietary grading software to ensure full compliance with international grading standards
  • Having our gemological research department constantly investigate new developments in the industry, which informs the grading process

What’s the difference between a “GSI Certificate” and a “GSI Diamond Grading Report”?

GSI issues a variety of grading and identification reports. Consumers and industry professionals often call these reports “GSI Certificates”.

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