Debbie Azar, Co-Founder- GSI

GSI Reaches Consumers With Positive Diamond Messaging Just in Time For Holiday Shopping

New York, NY – Debbie Azar, co-founder of Gemological Science International (GSI), one of the world’s leading gemological organizations, took to the radio waves on Tuesday, December 12th, 2017 – participating in interviews on “The Ultimate Gift of Love: Diamonds – What to Know Before Making Those Sparkling Holiday Purchases”.

GSI Reaches Consumers With Positive Diamond Messaging Just in Time For Holiday Shopping 2

Azar reached approximately 7.7 million listeners and appeared on 286 radio broadcast airings (some live, some syndicated) across the United States with messaging on what made diamonds and diamond jewelry the perfect holiday gifts for the 2017 season. Azar gave advice on how consumers can make the best, educated purchase of diamonds and diamond jewelry and stressed the importance of obtaining a grading report from a legitimate, reliable gem laboratory like GSI.

“We all need to do our part to ensure our product messaging reaches consumers during the all-important, if not critical, holiday season,” said Azar. “GSI is proud to do our part to educate consumers, romance our products, and most importantly – drive customers into those retail jewelry stores each year.”

Azar was asked questions on many of the industry’s hottest topics including synthetics – and the difference between lab-grown and natural diamonds – as well as the status of the conflict diamonds issue and what the industry has done successfully to curtail this issue.

Azar took the opportunity to tell listeners about the beneficial, charitable, and positive initiatives the jewelry industry has developed and conducts throughout the world, including making specific mention of Jewelers for Children. Azar spoke about the good that diamonds do globally stating, “Countless numbers of jobs have been created as a result of the diamond business, many hospitals have been built voluntarily by members of our industry and we have developed clean water initiatives in areas that would never have had otherwise – amongst so many other amazing things. This is an industry that truly and sincerely gives back.”

About the author

Co-founder & President at Gemological Science International (GSI) | +12122074140 | Website | + posts

Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.

She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.

Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.

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Where is Gemological Science International (GSI) located?

GSI is headquartered in New York, NY. It has 13 laboratories on four continents and in a number of countries: the United States, India, Dubai, Israel, Belgium, Hong Kong, and Botswana. This makes GSI one of the largest independent gemological organizations in the world.

Is there a difference between grading reports issued by different GSI laboratories?

All GSI laboratories grade using the same methods and adhere to the same standards. Every laboratory is staffed with highly trained professionals who have years of grading experience and an extensive gemological background.

What does it mean when a sales associate tells me my diamond is “GSI Certified” or is accompanied by a “GSI Certificate”?

The phrases “GSI Certificate” and “GSI Certified” are industry shorthand for GSI grading or identification reports. What this means to you is that expert gemologists and trained professionals meticulously evaluated the item. When your diamond, jewelry or gemstone is accompanied by a GSI grading report, you can be completely confident in the accuracy and objectivity of the evaluation.

Where can I find “GSI Certified Diamonds”?

GSI diamond grading and identification reports can be found in jewelry stores worldwide and online. Insist on a GSI grading report when shopping for a diamond, jewelry or gemstone.

What do I do if I lose my GSI Diamond Report?

Every GSI grading report is available on our website. Please visit and go to “verify your report”. Enter your GSI report number and you’ll instantly have access to a digital copy of it. You can also email us through the website to request a copy.

What are the 4Cs

A beautiful diamond is one of nature’s most mesmerizing creations. But how do you objectively judge the quality of the gem? The 4Cs – Cut, Color, Clarity, and Carat Weight – are the universal standard for doing this.

Is there anything beyond the 4Cs?

The 4Cs are an essential and important description of a diamond’s characteristics. But there is a considerable amount of detailed information behind each “C” along with other qualities of a diamond that affect its beauty, such as fluorescence, light performance and more.

How much do you need to know? That’s up to you, but knowing the 4Cs is almost essential.

What does a GSI diamond grading report look like?

GSI offers a number of grading reports (often referred to as “GSI Certificates”). You can see samples of them by browsing the Grading Reports page on our website.

What does a GSI colored diamond grading report look like?

You can see samples grading reports by browsing the Grading Reports page on our website.

What does a GSI Colored stone report look like?

You can see samples of Colored stones reports by browsing Grading Reports page on our website.

How does a GSI grading report compare to other laboratories that issue grading reports?

It is our policy not to comment on other laboratories. However, know that GSI adheres to the highest ethical standards. We do this in a number of ways:

  • Rotating gemologists to our different labs
  • Continuously upgrading our proprietary grading software to ensure full compliance with international grading standards
  • Having our gemological research department constantly investigate new developments in the industry, which informs the grading process

What’s the difference between a “GSI Certificate” and a “GSI Diamond Grading Report”?

GSI issues a variety of grading and identification reports. Consumers and industry professionals often call these reports “GSI Certificates”.

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