
GSI Reaches Consumers With Positive Diamond Messaging Just in Time For Holiday Shopping
New York, NY – Debbie Azar, co-founder of Gemological Science International (GSI), one of the world’s leading gemological organizations, took to the radio waves on Tuesday, December 12th, 2017 – participating in interviews on “The Ultimate Gift of Love: Diamonds – What to Know Before Making Those Sparkling Holiday Purchases”.
Azar reached approximately 7.7 million listeners and appeared on 286 radio broadcast airings (some live, some syndicated) across the United States with messaging on what made diamonds and diamond jewelry the perfect holiday gifts for the 2017 season. Azar gave advice on how consumers can make the best, educated purchase of diamonds and diamond jewelry and stressed the importance of obtaining a grading report from a legitimate, reliable gem laboratory like GSI.
“We all need to do our part to ensure our product messaging reaches consumers during the all-important, if not critical, holiday season,” said Azar. “GSI is proud to do our part to educate consumers, romance our products, and most importantly – drive customers into those retail jewelry stores each year.”
Azar was asked questions on many of the industry’s hottest topics including synthetics – and the difference between lab-grown and natural diamonds – as well as the status of the conflict diamonds issue and what the industry has done successfully to curtail this issue.
Azar took the opportunity to tell listeners about the beneficial, charitable, and positive initiatives the jewelry industry has developed and conducts throughout the world, including making specific mention of Jewelers for Children. Azar spoke about the good that diamonds do globally stating, “Countless numbers of jobs have been created as a result of the diamond business, many hospitals have been built voluntarily by members of our industry and we have developed clean water initiatives in areas that would never have had otherwise – amongst so many other amazing things. This is an industry that truly and sincerely gives back.”
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.