GSI PRESENTED THE FABULOUS ANAND SHAH’S COLLECTION AT INDIA INTERNATIONAL JEWELLERY WEEK 2015
GSI, Gemological Science International, an independent gemological laboratory, presented the fabulous collection of couture designer Anand Shah called “The Garden of Eden” at India International Jewellery Week 2015.
The Gemological Science International was established 10 years ago and is one of the world’s largest and most technologically advanced Gemology laboratories with nine offices in the USA, India, Israel, Belgium and Botswana.
Two chandeliers at the head ramp and two on stage created an elegant atmosphere for the high voltage show.
Mother Nature was the inspiration for Anand Shah’s jewels, as he worked creatively with the yellow metal giving it his distinctive touches. Antique finish gold jewellery was given stunning textures and highlighted with ancient craft techniques. Filigree, granulation and unique surface treatment along with kundan settings were blended to offer amazing jewellery ideal of the Red Carpet entry.
Creating masterpieces since 1997, Anand Shah, winner of several awards, is renowned for turning heirlooms into New Age pieces. His jewellery has often featured unconventional mediums like wood, wool and oil paints on 22 K gold pieces.
Intricately crafted hair-cum-ear ornaments, lacy skull caps, tantalizing tasseled neckpieces and a stunning cuff with clusters of flora and fauna (shown at the Cannes Film Festival in 2013 won rave reviews) crafted in gold were breath-taking. Featuring nearly 23 pieces in a tightly edited show, the burnished gold creeper design necklace with gem tips, angular floral headband with matching necklace and bracelet and the large peacock pendant necklace and bracelet were superbly designed.
Blending pastel glass with 22 K gold, there were intricate creations, some with strands of wool for the earrings and necklaces. Gold beads appeared for chains with triple pendants or filled the hollows of the glass necklaces. Graduating circles were attached with fine wool to necklace and earrings with emerald drops and the V-shaped bib with a triangular gold pendant pushed the design limits to the end. Beaten gold collars, a polki Raani Haar and the final gold neck-to-shoulder yoke creation teamed with double jhumkhi earrings, had the audience hold their breath in wonder.
Closing the show was the hot star of the award-winning film “Masaan” Richa Chadda, wearing a magnificent draped over shoulders floral necklace with a matching ear-cum-head ornament.
The very exotic and futuristic garments were by designer S S Surya in ivory cotton to match the mood.
Taking a bow at the end of the show, Anand Shah was greeted with rousing applause as he walked the ramp with Debbie Azar and Mark Gershberg from the Gemological Science International.
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
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Very interesting blog, looking forward to more wonderful!