GSI to Expand PhotospeX™ Light Analysis Worldwide
Gemological Science International (GSI) announced today that it is making its unique diamond light analysis service, called PhotoSpeX™, available to more of its customers as of October. According to GSI President/CEO Mark Gershburg, PhotoSpeX™ was introduced at the end of 2008 to a select group of GSI customers, including some major and mid-sized chains and large manufacturers. “Distribution continues to be limited to those customers who have branded products and better cut stones,” said Mr. Gershburg. “These include both U.S. as well as our expanding base of international clients.”
PhotoSpeX™ offers a variety of unique features that allow easy handling, repeatable results and more comprehensive diamond evaluation, explained Mr. Gershburg. Unlike ray tracing models typically used today for light analysis, PhotoSpeX™ is based on actual measurements of light behavior in each diamond.
Its hardware uses LED lights that have a long life span, very low energy consumption and are considered “green” products. In addition, PhotoSpeX™ has almost no moving parts, which makes it practically maintenance-free.
PhotoSpeX™ final results are available on screen in approximately 20 seconds. This light analysis is compiled together with gemological data (4C’s) on one GSI report. These reports are available in various sizes and formats and can be customized for specific brands.
As with all other GSI grading reports, PhotoSpeX™ information is available online in real time, and the results and reports can be viewed by interested parties anywhere in the world 24/7.
“PhotoSpeX™ is a real 21st century product,” said Mr. Gershburg. “The technology behind both its hardware and software makes it more advanced than any other product on the market. That technology, coupled with GSI’s deep understanding of gemology, results in a more comprehensive diamond evaluation.”
For more information about PhotoSpeX™ products, contact GSI’s Executive Vice President Debbie Azar at 212-207-4140 Ext. 202 or debbie@gemscience.net.
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
