GSI conducts live demo jewelry testing at Dubai Seminar, DMCC
Dubai, NOV 22, 2017
GSI, a leading diamond grading organization, conducted a live demo jewelry testing at their breakfast seminar at DMCC Dubai. The seminar addressed managing the challenges on the myths, facts, and realities associated with man-made diamonds.
There were various misconceptions around the industry about the lab grown diamond and to address the major rising concern, GSI initiated a seminar to give a better clarity and understanding to their audience.
The seminar received an overwhelming response from the audience who found this as a great opportunity to know in detail the history, origin, facts, challenges and realities associated with a lab grown diamond. Lab grown diamond prevailed in the industry since a very long time and has been used for industrial use since then. The threat lies in the undisclosed lab grown diamonds. To address this, an arrangement of live demo testing was conducted at the seminar. The audience was curious to know more about their jewelry and got their jewelry tested with the help of industry experts.
GSI received a positive response from the audience and also high registrations for extended service were created
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
