GSI and Parinay Jewellery – A One of a Kind Live Demo Session on Jewelry Care
Mumbai, April 2015 – Gemological Science International (GSI), one of the largest independently owned gemological laboratories in the world, recently hosted a Hi-Tea with Free Interactive Demo Session for ladies at the Trivandrum Club.
According to the CEO of GSI, Mr. Mark Gershburg, “We are happy to see the positive response of the ladies who participated in the session. Women from all walks of life and ages came together to express themselves and shared their views on various topics related to diamond and colored stone jewelry.”
The highlights of the seminar included a live demo session on jewelry cleaning and cleaning jewelry of participants with the help of an ultrasonic cleaning machine, an interactive Q&A session, a practical workshop on viewing diamond jewelry followed by Hi-Tea.
The enthusiastic ladies of the Trivandrum Club gained knowledge about the skills required for cleaning and taking care of their precious gold as well as studded jewelry through this interactive session.
GSI’s Head of Education, Mrs. Vidhya Mazumdar added, “The ladies of Trivandrum have a great passion for diamond and colored stone jewelry. They are well aware of the names of various colored stones and are up to date about the industry, especially synthetic diamonds. This session was created keeping in mind the questions they always have had with regards to their jewelry.”
Mr. Avinash Praveen, Managing Director – Parinay Jewellery quoted, “We are thankful to the GSI Team who came all the way from Mumbai to Trivandrum to conduct this one-of-a-kind event which achieved remarkable success. It was a delightful experience for the audience.”
GSI and Parinay Jewellery look forward to hosting more such informative sessions which will create awareness among the consumers and help them gain an insight into the world of diamonds and colored stones.
About GSI
In 2005 Gemological Science International (GSI) was established in New York City as a full-service, high-tech lab designed specifically to meet the rapidly changing needs of the jewelry industry. With offices in the USA, India, Israel, Belgium, and Botswana, it is currently one of the world’s largest and most technically advanced gem laboratories. GSI is known for its integrity, innovations, and its commitment to the highest CSR standards.
For more information about GSI please visit www.gemscience.net or contact Ms. Neha Nangia, Corporate Communications Manager at neha.nangia@gemscience.net
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.