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Gemological Science International Launches ASSURANCE by GSI™

Assurance by GSI

Gemological Science International (GSI), the leading gemological organization for major U.S. jewelry retailers, announced today the official launch of its new Assurance by GSI™ – a multi-faceted solution that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as quality control for all new merchandise. Effective immediately, the esteemed laboratory becomes a one stop hub for online purchases for its partner retailers, being the last stop before the consumer receives the goods, ensuring accuracy, consistency, and a strict level of quality control. Through the end of the year, GSI plans to offer the service in the U.S., with plans to expand to international markets early next year.

“At GSI, we are always looking for solutions to better serve our retail partners. We created the new ASSURANCE by GSI service to protect both our retail clients and their customers,” says Debbie Azar, President and Co-Founder of GSI. “The pandemic boosted online sales overnight and presented retailers with new logistics challenges. Adapting our service offerings to now include a quality control and drop-ship service helps the retailers to protect their prestigious reputations. It also increases customer satisfaction with quicker, more efficient delivery, and it will ultimately enhance consumer confidence because every order is fully screened for both quality and accuracy before being shipped.”

This innovative new service is a logical extension of services already provided by GSI, such as diamond and gemstone jewelry screening and testing of finished jewelry, as well as quality assurance. The lockdown-inspired boost in jewelry e-commerce presented leading U.S. retailers with a growing dilemma – ensuring that correct orders and fully vetted goods were drop-shipped to their customers in a timely fashion. With the new ASSURANCE by GSI, goods are submitted directly from the jewelry manufacturer to the GSI laboratory where they are inspected to make sure they meet all quality control requirements and to make sure all diamond jewelry represented as natural does not contain any undisclosed laboratory grown diamonds before shipping directly to the consumer in the retailer’s preferred packaging.

Additionally, Assurance by GSI also provides Quality Control solutions and services to retailers. As a result of the increase in jewelry sales and a shortage of labor, retailers are faced with bottlenecks in their Quality Control departments for new incoming merchandise from their suppliers. Assurance by GSI solves the problem by offering complete quality control for all jewelry items before they are shipped to retail distribution centers or to store locations. GSI already analyzes and tests millions of jewelry items for its retail customers each year, screening for undisclosed laboratory grown diamonds. Now adding the quality control service will allow goods to reach the jewelry stores much faster, especially during the busiest time of the year, the holiday selling season.

For more information about GSI or the new ASSURANCE by GSI program or to schedule an interview, please contact Duvall O’Steen of Luxury Brand Group (duvall@luxbrandgroup.com) or email info@gemscience.net.

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Paree Bhattacharya
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FAQ

Where is Gemological Science International (GSI) located?

GSI is headquartered in New York, NY. It has 13 laboratories on four continents and in a number of countries: the United States, India, Dubai, Israel, Belgium, Hong Kong, and Botswana. This makes GSI one of the largest independent gemological organizations in the world.

Is there a difference between grading reports issued by different GSI laboratories?

All GSI laboratories grade using the same methods and adhere to the same standards. Every laboratory is staffed with highly trained professionals who have years of grading experience and an extensive gemological background.

What does it mean when a sales associate tells me my diamond is “GSI Certified” or is accompanied by a “GSI Certificate”?

The phrases “GSI Certificate” and “GSI Certified” are industry shorthand for GSI grading or identification reports. What this means to you is that expert gemologists and trained professionals meticulously evaluated the item. When your diamond, jewelry or gemstone is accompanied by a GSI grading report, you can be completely confident in the accuracy and objectivity of the evaluation.

Where can I find “GSI Certified Diamonds”?

GSI diamond grading and identification reports can be found in jewelry stores worldwide and online. Insist on a GSI grading report when shopping for a diamond, jewelry or gemstone.

What do I do if I lose my GSI Diamond Report?

Every GSI grading report is available on our website. Please visit gemscience.net and go to “verify your report”. Enter your GSI report number and you’ll instantly have access to a digital copy of it. You can also email us through the website to request a copy.

What are the 4Cs

A beautiful diamond is one of nature’s most mesmerizing creations. But how do you objectively judge the quality of the gem? The 4Cs – Cut, Color, Clarity, and Carat Weight – are the universal standard for doing this.

Is there anything beyond the 4Cs?

The 4Cs are an essential and important description of a diamond’s characteristics. But there is a considerable amount of detailed information behind each “C” along with other qualities of a diamond that affect its beauty, such as fluorescence, light performance and more.

How much do you need to know? That’s up to you, but knowing the 4Cs is almost essential.

What does a GSI diamond grading report look like?

GSI offers a number of grading reports (often referred to as “GSI Certificates”). You can see samples of them by browsing the Grading Reports page on our website.

What does a GSI colored diamond grading report look like?

You can see samples grading reports by browsing the Grading Reports page on our website.

What does a GSI Colored stone report look like?

You can see samples of Colored stones reports by browsing Grading Reports page on our website.

How does a GSI grading report compare to other laboratories that issue grading reports?

It is our policy not to comment on other laboratories. However, know that GSI adheres to the highest ethical standards. We do this in a number of ways:

  • Rotating gemologists to our different labs
  • Continuously upgrading our proprietary grading software to ensure full compliance with international grading standards
  • Having our gemological research department constantly investigate new developments in the industry, which informs the grading process

What’s the difference between a “GSI Certificate” and a “GSI Diamond Grading Report”?

GSI issues a variety of grading and identification reports. Consumers and industry professionals often call these reports “GSI Certificates”.

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