GEMOLOGICAL SCIENCE INTERNATIONAL (GSI) PRESIDENT AND CO-FOUNDER DEBBIE AZAR INTERVIEWED BY BOLD TV
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The digital streaming channel had Azar as a guest to discuss millennials and diamonds
Debbie Azar, President, and Co-Founder of Gemological Science International (GSI), was interviewed by streaming news channel Bold TV. During her segment, she commented on diamond spending trends amongst millennials and what consumers should look for when buying diamonds.
Azar spoke with hosts Julie Sun and David Grasso about how millennials are buying diamonds. In fact, they make up 40 percent of all diamond sales, and added that many are women “self-purchasers.” On lab-grown diamonds, Azar explained that while they have the same physical, chemical, and optical properties – there are noteworthy differences.
“There are some key differences, such as the price and the value,” Azar stated when asked about natural and lab-grown diamonds. “It’s important to also note that natural diamonds have historically maintained their value, which is why they are passed down from generation to generation and why you can sell them on the secondary market,” she added noting that the long-term value of lab-grown diamonds is still unknown.
She concluded that both options may be the right one for consumers based on their buying needs and as long as they are educated between the two, and receive a grading report from a reputable gemological lab like GSI to know exactly what they are getting.
To view Debbie Azar’s segment on Bold TV visit: https://www.youtube.com/channel/UC8s1pwopdw–IwABuGMjW6Q
About Gemological Science International (GSI)
Gemological Science International (GSI) is one of the largest gemological organizations in the world. Founded in 2005 in New York City, it has since grown to have 13 gemological laboratory facilities spanning four continents. Utilizing leading-edge processes and proprietary technologies, GSI provides manufacturers and retailers globally with a wide range of gemstone identification and grading services. The company is committed to advancing gemological research through its Research Center, and it offers gemological educational programs for trade professionals and the general public at all levels.
For more information about GSI, visit: https://www.gemscience.net
About the author
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
