Ms. Debbie Azar appeared on FOX 5 NEWS with Christal Young for Diamonds 101′ discussion, including what’s trending and the 4C’s. The brands featured on the segment are GSI certified and can be found in some of the largest and most reputable retailers in the world like Zales, Kay Jewelers, Fred Meyer Jewelers, others.
In Ms. Azar’s opinion, the consumers should insist on grading reports from a legitimate laboratory-like GSI when buying diamonds and jewelry.
GSI provides independent and unbiased evaluations of diamonds, jewelry, and gemstones.
“Consumer confidence is at the heart of our industry. These retailers utilize GSI reports to ensure the diamonds and jewelry they sell are accurately represented so that consumers can make informed decisions and have peace of mind. ” said, Debbie Azar, President, and Co-Founder, GSI.
To watch the full segment, click on the link below