GSI Launches Mobilab
As reported in Diamond Digest magazine:
Gemological Science International (GSI), a New York Head Quartered independent gemological laboratory that provides professional gemstone identification, grading and appraisal services to the fine jewelry industry introduces professional mobile lab equipment to India ā Mobilabā¢ A breakthrough initiative and an integrated approach to innovation, this comprehensive laboratory was launched during IIJS, Signature Show on the 21st Febā2014. The prominent figures of the industry honoured us by their presence and inaugurated the Mobilabā¢. The inauguration ceremony was attended by Nitin Khandelwal, a Director of the All India Gem & Jewellery Trade Federation (GJF); Dilip Lagu, Secretary of Maharashtra Saraf & Suvarnakar Mahamandal; Shantikaka Patel, President of the Gem & Jewellery Trade Council of India (GJTCI); and Ajit Pendurkar, President of the Dadar Saraf Association.
In response to the growing need to bring laboratory capabilities to the field, Mobilabā¢ is the first and only mobile lab in India that has pioneered the accessibility for on-site identifications and grading process. The complexity of carrying all the gem-testing equipment made the mobile lab service handicapped; GSIās Mobilabā¢ is the answer to this problem. With the introduction of Mobilabā¢ a jeweler is assured of the highest quality standard.
GSIās mobile laboratory enhance existing laboratory operations by showcasing an innovative approach which gives an āout-of-officeā option emphasizing on accuracy, reliability, and accountability service delivered with personal attention and sensitivity meeting customersā needs. Mobilabā¢ plays a vital role in reaching out to its target audience facilitating a rapid response to their need at the platform of their choice. GSI boasts highly specialized expertise in the geological world to make the process function effectively and with complete assurance.
Mark Gershburg, CEO, GSI said, āMobilabā¢ will greatly reduce the cost and turnaround time of the gem identification process, while making it more accessible and attractive to high-volume merchants. Our skilled gemologists fully understand and have an in-depth working knowledge of how each piece of equipment works and operates, which gives customers an extra level of confidence and additional reason to come back to us.ā
GSI utilizes the latest gemological evaluation equipment which has an eye for detail and a dedication to quality and authenticity. The Mobilabā¢ consists of basic testing equipment necessary to test and evaluate a gemstone for color, weight, refractive indices, fluorescence, and many more. The testing equipment included in the Mobilabā¢ is Gemological Microscope which is a high-quality device for evaluation and identification by determining diamonds and gemstoneās characteristics. Diamond tester is to test suspicious mounted stones. Leveridge Gauge has been a staple tool for gemologists. It is vital in making weight estimations by measurement formula. Besides, Daylight Color Grading Instrument, UV Fluorescence Lamp, Colour Set and Boat, Fiber Optic Light, and many more are included in the kit to carry out the identification and grading method.
āIn addition to the existing grounded laboratory, GSI is capable of going right to their jewelry manufacturing clients to serve, anywhere through the Mobilabā¢ This mobility gives GSI incredible flexibility to serve the industry, when and where they need itā adds Mark Gershburg. GSI continues to leverage its experience in the development of innovative approaches to meet the ever-changing needs of our customers. GSI endeavoured in making the laboratory mobile by configuring the system for the proper integration of laboratory equipment.
Debbie Azar is an experienced executive with extensive knowledge of the jewelry and gem lab industries. Her entrepreneurial skills and clarity of vision have helped GSI achieve rapid and continuous growth worldwide.
She began her industry career by starting her own successful costume jewelry business. She then expanded her knowledge of the industry with sales, marketing and business development roles at several companies. In 2005, she joined Mark Gershburg to establish GSI. Ms. Azar is an active member of myriad industry organizations and charities; she currently serves as a Board Member of Jewelers for Children. She is also a Forbes Business Council member.
Her strengths include working directly with retail chains and stores to help build their business and brands. She is widely known in the industry for her commitment to meeting customer needs.
